FROM STRATEGY TO CONVERSION

I plan and deliver joined-up digital activity across paid media, CRM, email, content and creative.

I’m Lucy, a digital strategist who connects creativity, systems and customer journeys

I help businesses turn disconnected marketing activity into clear, joined-up digital experiences. My work brings together strategy, CRM, email marketing, paid advertising, social media, content and design to attract leads, improve conversion and support long-term growth.

I combine strategic thinking with hands-on delivery, managing

projects from initial planning through to implementation,

optimisation and reporting.

Creative Profile

Role

Digital Strategy & Customer Journey Executive

Focus

Digital Strategy
Customer Journey Mapping
CRM & Marketing Automation
Google & Meta Ads
Email Marketing
Social Media & Content
Branding & Creative Direction
Project & Client Management